What is the best way to research this topic?

I want to compare the strategies taken on by Nintendo (Wii), Sony (Ps3) and Microsoft (Xbox 360). I need info ranging from financials to target markets and the sucesses and failures. Any help is appreciated.

What is the best way to research this topic?
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Reply:Sony Clones Nintendo To Help Market PS3


Posted by Victor Dangelo | May 7, 2007 00:00





Sony is taking a far different approach in terms of marketing their PlayStation 3 console to the masses.





Sony is readying up a brand new marketing scheme which will focus on mainstream games which the casual gamer may enjoy. These include the karaoke type game SingStar, the social party game LittleBigPlanet, as well as the American-pasttime MLB 07: The Show. These three games are going to be exploited to the fullest and truly set up to showcase the PlayStation 3 as a family-oriented console and Sony as a family-oriented company.





The PlayStation 3 manager Kim Nguyen stated that "Our goal is to definitely widen our target base and not be so niche. We are not all about shoot ’em-up bloody games. There are friendly games."


"This is high-def entertainment messaging, where we have our exclusive software titles, and we are delivering a very powerful machine. On the movie side, you have beautiful movies that you can watch on the PS3. We are going for that larger audience."





It seems that Sony is taking a much broader approach and trying to stray away from the hardcore gamers with this marketing campaign in favor of trying to pick up some casual gamers which Nintendo has been making a killing off of for years now, especially recently with the Nintendo Wii and Nintendo DS. We will have to wait and see how Sony does with this approach as it is a huge side-step from what they are used to doing and how they market their consoles.