Sunday, August 22, 2010

Help! What is a good Sports Marketing Research topic?

I need to find a good Sports Marketing Research topic for class. This is a topic that HAS to be testable (surveys, etc).





Ex. Does the having of a major college sports program impact student decisions on attending that university?

Help! What is a good Sports Marketing Research topic?
Here's a couple:





Is an attendee more likely to buy beer at a professional football, baseball, or basketball game?





Is there a correlation between a professional basketball players points-per-game average and their ability to increase product sales? Is there a stronger correlation with rebound average, player position (guard, forward), or some other statistic?


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